More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
I’ve been blessed to be somebody that’s been climbing that success mountain top for years of hard work, you know, but now it’s all connecting. And now, the whole world is watching, you know what I’m saying, and it feels good ’cause it’s good energy. This is all positive vibes, and good vibes and good energy, so it feels incredible.